Google is going to tackle Dolby Vision and Dolby Atmos, and it could hurt

To make use of Dolby Imaginative and prescient or Dolby Atmos, you normally need to pay a license payment to Dolby. That is why Google is engaged on Venture Caviar, to supply an identical resolution, however royalty-free.

Have you learnt the Venture Caviar ? It is not a brand new kind of high-end meals, however a mission by Google to supply a substitute for Dolby Imaginative and prescient and Dolby Atmos. The objective is to develop open codecs for HDR video and 3D audio, with out having to pay royalties as is at the moment the case for Dolby. For Roshan Baliga, product supervisor at Google, quoted by the web media Protocol:

“We realized that there are premium media experiences the place there aren’t good royalty-free options. »

For instance, Dolby costs TV producers two to a few {dollars} per product to make use of Dolby Imaginative and prescient. The corporate doesn’t disclose the price of its Dolby Atmos license, however costs Home windows 10 customers about $15 to make use of it of their headphones.

The primary goal of Venture Caviar is YouTube, which at the moment has neither Dolby Imaginative and prescient nor Dolby Atmos. However Google doesn’t intend to cease there and needs to rally service suppliers and machine producers. Notice that the corporate purchased the On2 video codec producer in 2009 and took part within the creation of the consortium Alliance for Open Media which offers with AV1 royalty-free video codec.

Samsung didn’t win

Google’s goal could be to not provide new applied sciences, however to make use of current codecs. For its half, Samsung has made an try to supply a substitute for Dolby Imaginative and prescient by co-developing the HDR10+ format, which doesn’t require paying a license payment. Thus, the Korean producer’s high-end televisions have Dolby Atmos, however not Dolby Imaginative and prescient. Sadly, this know-how didn’t take maintain, primarily due to Dolby’s glorious technique, which used gamers equivalent to Netflix, Disney+ and HBO Max to advertise Dolby Imaginative and prescient, with out their ask for payment.

On the sound facet, Google might discover it tough to compete with Dolby, which has discovered a robust ally: Apple. Certainly, the producer has adopted the Dolby Atmos format for its spatial audio know-how. Notice that the consortium Alliance for Open Mediawhich additionally consists of Amazon, Netflix, Meta and Samsung, can also be attempting to develop a brand new 3D audio format dubbed Immersive Audio Container. This format may very well be utilized by Google in its Caviar mission, in addition to HDR10+ for the picture half. Thus, customers may document their movies in HDR10+ and publish them on YouTube. Google’s service may due to this fact function a Computer virus to advertise Venture Caviar codecs, particularly on Android smartphones.

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